Nathan’s opted to relocate to a modern, cutting-edge office space designed to grow its business in a forward direction and adapt to its expanding needs. This prestigious assignment allowed SPECTOR to bring a breath of fresh air into Nathan’s corporate offices, putting a fresh twist on its traditional time-tested brand through a design scheme that links the past with the present. Nathan’s iconic logo colors—green, yellow and red—are dispersed strongly throughout its new offices, with a softer and yet more energetic color spin. Nathan’s new wasabi green and citrus yellow palate create a vibrant, more current feel.
The completed space boasts a sophisticated conference center gallery with the latest in audio-visual and telecommunications technology. The idea of a “Nathan’s Café” to service visitors and staff, as well as to showcase new products, was incorporated into the design. There are also numerous executive offices, team offices and group work clusters, along with spaces for the company’s in-house design team for its multiple franchises, sales group space and teleconferencing areas.
