A master plan is a comprehensive and holistic plan that guides overall decision-making. The purpose of a master plan is to ensure a long-range vision, rather than a quick “band-aid” solution. A master plan must be flexible to accommodate changing needs, while maintaining consistency with goals and standards. Upkeep of the master plan is the key to its success. The master plan must be a useful working document that is flexible to the dynamics of business. When developing a master plan, it is important to work closely with a professional who understands the surroundings and environment. Doing so will help create a master plan that is successful and tailored to the specific needs of the client.